Make Your Next Technology Idea a Success, Guaranteed!

There is a standing joke in the technology industry that if engineers are left to their own devices they will come up with ideas that have great marketing potential for a market size of one. This one person who loves the engineer’s idea is of course the engineer himself. The reason why this happens is because most technology professionals such as engineers, software developers and some entrepreneurs tend to focus on the technology and not on the market the technology is intended to serve.
Engineers get most of their ideas about new technology from chip manufacturers and other component supplies for their next great idea. They tend to talk to and gather information from their suppliers because generally speaking this is the only type of people they talk to outside of their own organization. In fact suppliers such as Texas Instruments, Microchip, Analog Devices and many other Integrated circuit (IC) …