In 2016, multiple media outlets reported that apps had decreased significantly in popularity. Issues included consumer “boredom”, a lack of app discoverability, and, as acknowledged by a report from 2014, an absence of latest app downloads among smartphone users. After the success of Apple’s App Store and the launch of comparable providers by its competitors, the time period “app store” has been adopted to discuss with any related service for cellular devices. However, Apple utilized for a U.S. trademark on the time period “App Store” in 2008, which was tentatively permitted in early 2011. District Judge Phyllis Hamilton, who was presiding over Apple’s case against Amazon, said she would “probably” deny Apple’s movement to cease Amazon from utilizing the “App Store” name. In July, Apple was denied preliminary injunction in opposition to Amazon’s Appstore by a federal choose. The store permits customers to browse and obtain apps developed with Apple’s …